Improving Product Development Through Customer Sentiment Analysis: A Case Study of an Online Women’s Clothing Store
In this project, I analyzed data from an online women’s clothing store to extract insights on customer behavior and preferences. The focus was on the text review variable, which allowed customers to describe their experiences with the products in plain text. By analyzing the text reviews, the project aimed to identify customer sentiments, their likes and dislikes, and provide insights on how to improve the products and services offered by the store.