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Unlock Insights for Your Facebook Advertising Strategy

Leave a Comment / Dashboarding / By

Unlock Insights for a better Facebook Advertising Strategy In the world of digital advertising, a Looker Studio Facebook Ad Analysis Dashboard is your go-to ally. Crafted for small businesses and startups, it goes beyond numbers—it’s your tool for smarter decisions, elevated strategies, and a fresh perspective on Facebook campaigns. Contact US Portfolio Scroll Down Business …

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Monitoring Website Performance with the Bounce Rate Dashboard

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Monitoring Website Performance with the Bounce Rate Dashboard In the digital age, a website is often the first interaction a potential customer has with your business. Ensuring a smooth, engaging user experience is crucial. This is where our Bounce Rate Dashboard comes into play, offering insights to help you understand and tackle the bounce rate …

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Driving Business Growth Through Customer Segmentation and Personalization

Customer Segmentation / By

Despite creating six different campaigns, the company found that 84.9% of clients did not respond to the last marketing efforts. Therefore, the goal of the project was to help the client better understand its customers and create targeted marketing strategies that would result in increased sales. To achieve these results, we focused on creating a customer segmentation model using clustering techniques. Customer segmentation involves dividing a large group of customers into smaller groups based on similar characteristics, such as age, gender, interests, or purchasing behavior. By identifying these customer segments, businesses can create marketing campaigns that are tailored to the specific needs and preferences of each group, leading to higher engagement and sales.

Examining Factors Affecting Loan Default: A Case Study for a Bank in Europe​

Classification / By

In today’s economy, lending is an integral part of banking services. Banks face a constant challenge in determining the risk associated with lending money to their clients. Credit risk analysis is crucial for banks to determine whether a borrower is likely to repay their loan or default. Defaulted loans can lead to substantial losses for banks, especially when large sums of money are involved.

Improving Product Development Through Customer Sentiment Analysis: A Case Study of an Online Women’s Clothing Store

Text Analysis / By

In this project, I analyzed data from an online women’s clothing store to extract insights on customer behavior and preferences. The focus was on the text review variable, which allowed customers to describe their experiences with the products in plain text. By analyzing the text reviews, the project aimed to identify customer sentiments, their likes and dislikes, and provide insights on how to improve the products and services offered by the store.